:root {
  --bg: #f7f7f4;
  --paper: #ffffff;
  --ink: #0a0a0a;
  --muted: #555b64;
  --muted-2: #7b8088;
  --line: #e4e5e7;
  --accent: #2563eb;
  --accent-dark: #1e40af;
  --accent-soft: #dbeafe;
  --dark: #09090b;
  --container: 1200px;
  --radius: 8px;
}

* {
  box-sizing: border-box;
}

html {
  min-width: 320px;
  overflow-x: hidden;
  scroll-behavior: smooth;
  scroll-padding-top: 92px;
}

body {
  min-width: 320px;
  margin: 0;
  overflow-x: hidden;
  background: var(--bg);
  color: var(--ink);
  font-family:
    Inter, Manrope, -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
  font-size: 18px;
  line-height: 1.55;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
}

.container {
  width: min(100% - 48px, var(--container));
  margin: 0 auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  border-bottom: 1px solid rgba(228, 229, 231, 0.72);
  background: rgba(247, 247, 244, 0.9);
  backdrop-filter: blur(14px);
}

.site-header.is-scrolled {
  background: rgba(255, 255, 255, 0.94);
}

.header-inner {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 28px;
  width: min(100% - 48px, var(--container));
  min-height: 72px;
  margin: 0 auto;
}

.brand {
  font-size: 19px;
  font-weight: 800;
  line-height: 1;
}

.desktop-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 28px;
}

.desktop-nav a,
.header-cta,
.mobile-menu a {
  color: var(--muted);
  font-size: 14px;
  font-weight: 650;
  transition: color 0.18s ease, border-color 0.18s ease, background-color 0.18s ease;
  white-space: nowrap;
}

.desktop-nav a:hover,
.mobile-menu a:hover {
  color: var(--ink);
}

.header-cta {
  min-height: 44px;
  border: 1px solid var(--accent);
  border-radius: var(--radius);
  padding: 12px 18px;
  background: var(--accent);
  color: #fff;
  text-align: center;
}

.header-cta:hover {
  background: var(--accent-dark);
  border-color: var(--accent-dark);
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  color: var(--ink);
  cursor: pointer;
}

.menu-toggle span {
  position: absolute;
  width: 18px;
  height: 2px;
  border-radius: 2px;
  background: currentColor;
  transition: transform 0.18s ease, opacity 0.18s ease;
}

.menu-toggle span:nth-child(1) {
  transform: translateY(-6px);
}

.menu-toggle span:nth-child(3) {
  transform: translateY(6px);
}

.menu-toggle.is-open span:nth-child(1) {
  transform: rotate(45deg);
}

.menu-toggle.is-open span:nth-child(2) {
  opacity: 0;
}

.menu-toggle.is-open span:nth-child(3) {
  transform: rotate(-45deg);
}

.mobile-menu {
  display: none;
}

.section {
  padding: 112px 0;
}

.hero {
  padding: 56px 0 76px;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(320px, 0.72fr);
  align-items: center;
  gap: 52px;
}

.eyebrow,
.small-label {
  margin: 0 0 24px;
  color: var(--accent);
  font-size: 14px;
  font-weight: 750;
  line-height: 1.2;
  text-transform: uppercase;
}

.hero-title {
  display: grid;
  gap: 0;
  max-width: 840px;
  margin: 0 0 22px;
  color: var(--ink);
  font-size: 70px;
  font-weight: 850;
  line-height: 0.98;
}

.title-accent {
  color: var(--accent);
}

.hero-subtitle {
  max-width: 720px;
  margin: 0 0 26px;
  color: var(--ink);
  font-size: 23px;
  line-height: 1.35;
}

.hero-identity {
  display: grid;
  gap: 4px;
  max-width: 650px;
  margin-bottom: 16px;
  font-size: 19px;
  line-height: 1.45;
}

.hero-identity span:first-child {
  font-weight: 800;
}

.hero-proof {
  max-width: 690px;
  margin: 0 0 24px;
  color: var(--muted);
  font-size: 19px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  align-items: center;
  margin-bottom: 24px;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  border: 1px solid transparent;
  border-radius: var(--radius);
  padding: 14px 22px;
  font-size: 16px;
  font-weight: 750;
  line-height: 1.2;
  text-align: center;
  transition: transform 0.18s ease, border-color 0.18s ease, background-color 0.18s ease, color 0.18s ease;
}

.button:hover {
  transform: translateY(-1px);
}

.button.primary,
.contact-button {
  background: var(--accent);
  color: #fff;
}

.button.primary:hover,
.contact-button:hover {
  background: var(--accent-dark);
}

.button.secondary {
  border-color: var(--line);
  background: var(--paper);
  color: var(--ink);
}

.button.secondary:hover {
  border-color: #cfd2d6;
}

.hero-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.hero-tags span {
  display: inline-flex;
  align-items: center;
  min-height: 34px;
  border: 1px solid #c8dafc;
  border-radius: var(--radius);
  padding: 7px 11px;
  background: var(--accent-soft);
  color: var(--accent-dark);
  font-size: 13px;
  font-weight: 700;
}

.portrait-panel {
  position: relative;
  min-height: 560px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: #eff2f6;
}

.portrait-panel img,
.personal-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.portrait-note {
  position: absolute;
  right: 22px;
  bottom: 22px;
  left: 22px;
  display: grid;
  gap: 3px;
  border-radius: var(--radius);
  padding: 14px 16px;
  background: rgba(255, 255, 255, 0.88);
  color: var(--muted);
  font-size: 13px;
  backdrop-filter: blur(12px);
}

.portrait-note strong {
  color: var(--ink);
  font-size: 15px;
}

.intro-section {
  background: var(--paper);
}

.statement {
  display: grid;
  max-width: 960px;
  margin-bottom: 42px;
  font-size: 68px;
  font-weight: 850;
  line-height: 1.02;
}

.intro-text {
  max-width: 720px;
  color: var(--muted);
  font-size: 22px;
  line-height: 1.55;
}

.intro-text p {
  margin: 0 0 8px;
}

.intro-text p:last-child {
  margin-top: 24px;
  color: var(--ink);
  font-size: 28px;
  font-weight: 750;
  line-height: 1.3;
}

.section-title {
  max-width: 820px;
  margin: 0 0 58px;
  font-size: 48px;
  font-weight: 820;
  line-height: 1.08;
}

.section-title.wide {
  max-width: 1020px;
}

.editorial-list,
.work-list,
.case-list {
  border-top: 1px solid var(--line);
}

.editorial-row,
.work-row {
  display: grid;
  grid-template-columns: 90px minmax(260px, 0.75fr) minmax(320px, 1fr);
  gap: 38px;
  align-items: start;
  border-bottom: 1px solid var(--line);
  padding: 34px 0;
}

.row-number {
  color: var(--accent);
  font-size: 20px;
  font-weight: 850;
  line-height: 1.1;
}

.editorial-row h3,
.work-row h3,
.case-result h3,
.format-column h3 {
  margin: 0;
  color: var(--ink);
  font-size: 27px;
  font-weight: 800;
  line-height: 1.15;
}

.editorial-row p,
.work-row p {
  margin: 0;
  color: var(--muted);
  font-size: 19px;
  line-height: 1.55;
}

.decision-section,
.contact-section {
  background: var(--dark);
  color: #fff;
}

.decision-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 1fr);
  gap: 76px;
  align-items: start;
}

.decision-lead {
  margin: 0 0 28px;
  color: rgba(255, 255, 255, 0.66);
  font-size: 31px;
  font-weight: 700;
  line-height: 1.18;
}

.decision-title {
  margin: 0;
  color: #fff;
  font-size: 68px;
  font-weight: 850;
  line-height: 1.02;
}

.question-list {
  display: grid;
  gap: 0;
  margin: 0 0 34px;
  padding: 0;
  list-style: none;
}

.question-row {
  border-top: 1px solid rgba(255, 255, 255, 0.22);
  padding: 20px 0;
  color: #fff;
  font-size: 28px;
  font-weight: 760;
  line-height: 1.2;
}

.question-row:last-child {
  border-bottom: 1px solid rgba(255, 255, 255, 0.22);
}

.decision-note {
  max-width: 620px;
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 21px;
}

.work-section,
.proof-section,
.formats-section,
.personal-section {
  background: var(--paper);
}

.method-section {
  background: #eef2f8;
}

.method-layout {
  display: grid;
  grid-template-columns: minmax(300px, 0.85fr) minmax(320px, 1fr);
  gap: 72px;
  align-items: start;
}

.method-copy h2 {
  margin: 0 0 24px;
  font-size: 57px;
  font-weight: 850;
  line-height: 1.04;
}

.method-copy p {
  margin: 0;
  color: var(--muted);
  font-size: 21px;
}

.method-list {
  display: grid;
  gap: 12px;
  margin: 0;
  padding: 0;
  list-style: none;
  counter-reset: method;
}

.method-step {
  display: grid;
  grid-template-columns: 44px minmax(0, 1fr);
  gap: 18px;
  align-items: center;
  min-height: 76px;
  border: 1px solid #d5dce8;
  border-radius: var(--radius);
  padding: 17px 20px;
  background: rgba(255, 255, 255, 0.52);
  color: var(--ink);
  font-size: 19px;
  font-weight: 720;
}

.method-index {
  display: inline-flex;
  width: 32px;
  height: 32px;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  font-size: 14px;
  font-weight: 850;
}

.formula {
  grid-column: 1 / -1;
  margin: 18px 0 0;
  color: var(--accent-dark);
  font-size: 43px;
  font-weight: 850;
  line-height: 1.12;
}

.metrics-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.metric {
  min-height: 210px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 30px;
}

.metric strong {
  display: block;
  margin-bottom: 18px;
  color: var(--accent);
  font-size: 46px;
  font-weight: 850;
  line-height: 1.04;
}

.metric span {
  display: block;
  max-width: 260px;
  color: var(--muted);
  font-size: 18px;
}

.experience-layout {
  display: grid;
  gap: 44px;
}

.large-text {
  max-width: 720px;
  margin: -34px 0 0;
  color: var(--muted);
  font-size: 22px;
}

.industries {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  max-width: 920px;
}

.industries span {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 10px 13px;
  background: var(--paper);
  color: var(--ink);
  font-size: 15px;
  font-weight: 700;
}

.focus-line {
  max-width: 720px;
  margin: 0;
  color: var(--accent-dark);
  font-size: 31px;
  font-weight: 800;
  line-height: 1.22;
}

.case-row {
  display: grid;
  grid-template-columns: minmax(280px, 0.78fr) minmax(340px, 1fr);
  gap: 72px;
  border-bottom: 1px solid var(--line);
  padding: 38px 0;
}

.case-result {
  display: grid;
  grid-template-columns: 70px minmax(0, 1fr);
  gap: 20px;
  align-items: start;
}

.case-details {
  display: grid;
  gap: 12px;
}

.case-details p {
  margin: 0;
  color: var(--muted);
  font-size: 18px;
}

.case-details strong {
  color: var(--ink);
}

.better-section {
  background: var(--accent-soft);
}

.better-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 1fr);
  gap: 76px;
}

.better-title {
  margin: 0;
  color: var(--ink);
  font-size: 64px;
  font-weight: 850;
  line-height: 1.04;
}

.decision-items {
  display: grid;
  gap: 0;
  margin: 0 0 38px;
  padding: 0;
  list-style: none;
}

.decision-items li,
.fit-list li {
  border-top: 1px solid rgba(30, 64, 175, 0.22);
  padding: 16px 0;
  color: var(--ink);
  font-size: 23px;
  font-weight: 720;
  line-height: 1.25;
}

.decision-items li:last-child,
.fit-list li:last-child {
  border-bottom: 1px solid rgba(30, 64, 175, 0.22);
}

.better-final {
  margin: 0;
  color: var(--accent-dark);
  font-size: 36px;
  font-weight: 850;
  line-height: 1.15;
}

.formats-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--line);
}

.format-column {
  display: flex;
  min-height: 390px;
  flex-direction: column;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 30px;
}

.format-column:first-child {
  border-left: 1px solid var(--line);
}

.format-column .row-number {
  margin-bottom: 42px;
}

.format-column p {
  margin: 18px 0 28px;
  color: var(--muted);
  font-size: 18px;
}

.format-column a {
  margin-top: auto;
  color: var(--accent);
  font-size: 16px;
  font-weight: 800;
}

.fit-section {
  background: var(--bg);
}

.fit-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 1fr);
  gap: 72px;
}

.fit-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.personal-layout {
  display: grid;
  grid-template-columns: minmax(320px, 0.8fr) minmax(320px, 1fr);
  gap: 72px;
  align-items: center;
}

.personal-image {
  min-height: 620px;
  overflow: hidden;
  border-radius: var(--radius);
  background: #eff2f6;
}

.personal-copy h2 {
  margin: 0 0 30px;
  font-size: 58px;
  font-weight: 850;
  line-height: 1.04;
}

.personal-copy p {
  max-width: 660px;
  margin: 0 0 16px;
  color: var(--muted);
  font-size: 21px;
  line-height: 1.55;
}

.personal-copy p:nth-of-type(4),
.personal-copy p:nth-of-type(5) {
  color: var(--ink);
  font-weight: 720;
}

.contact-section {
  min-height: 760px;
  display: flex;
  align-items: center;
  padding: 112px 0;
}

.contact-inner {
  max-width: 930px;
}

.contact-inner h2 {
  margin: 0 0 30px;
  color: #fff;
  font-size: 70px;
  font-weight: 850;
  line-height: 1.02;
}

.contact-text {
  max-width: 670px;
  margin-bottom: 40px;
}

.contact-text p {
  margin: 0 0 8px;
  color: rgba(255, 255, 255, 0.74);
  font-size: 22px;
}

.contact-button {
  min-width: 210px;
  margin-bottom: 34px;
}

.contact-links {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 22px;
  color: rgba(255, 255, 255, 0.74);
  font-size: 16px;
}

.contact-links a:hover {
  color: #fff;
}

.site-footer {
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  background: var(--dark);
  color: rgba(255, 255, 255, 0.72);
  padding: 48px 0;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr auto;
  gap: 40px;
  align-items: start;
}

.site-footer strong {
  display: block;
  margin-bottom: 10px;
  color: #fff;
  font-size: 18px;
}

.site-footer p,
.site-footer span,
.site-footer a {
  display: block;
  margin: 0 0 8px;
  font-size: 14px;
}

.site-footer a:hover {
  color: #fff;
}

.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.5s ease, transform 0.5s ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: none;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .button,
  .reveal,
  .menu-toggle span {
    transition: none;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}

@media (max-width: 1080px) {
  .header-inner {
    grid-template-columns: auto 1fr auto;
  }

  .desktop-nav {
    display: none;
  }

  .header-cta {
    justify-self: end;
  }

  .menu-toggle {
    position: relative;
    display: inline-flex;
  }

  .mobile-menu {
    position: fixed;
    top: 72px;
    right: 0;
    left: 0;
    display: grid;
    gap: 0;
    max-height: 0;
    overflow: hidden;
    border-bottom: 1px solid var(--line);
    background: rgba(255, 255, 255, 0.98);
    transition: max-height 0.24s ease;
  }

  .mobile-menu.is-open {
    max-height: 360px;
  }

  .mobile-menu a {
    width: min(100% - 48px, var(--container));
    margin: 0 auto;
    border-top: 1px solid var(--line);
    padding: 16px 0;
    color: var(--ink);
    font-size: 17px;
  }

  .mobile-menu .mobile-cta {
    color: var(--accent);
  }

  .hero-grid,
  .decision-layout,
  .method-layout,
  .better-layout,
  .fit-layout,
  .personal-layout {
    grid-template-columns: 1fr;
    gap: 48px;
  }

  .portrait-panel {
    min-height: 520px;
  }

  .hero-title {
    font-size: 64px;
  }

  .editorial-row,
  .work-row {
    grid-template-columns: 72px minmax(0, 1fr);
    gap: 22px;
  }

  .editorial-row p,
  .work-row p {
    grid-column: 2;
  }

  .metrics-grid,
  .formats-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .format-column:nth-child(3) {
    border-left: 1px solid var(--line);
  }

  .case-row {
    grid-template-columns: 1fr;
    gap: 22px;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 760px) {
  body {
    font-size: 17px;
  }

  .container,
  .header-inner,
  .mobile-menu a {
    width: min(100% - 40px, var(--container));
  }

  .header-inner {
    min-height: 64px;
    gap: 12px;
  }

  .brand {
    font-size: 17px;
  }

  .header-cta {
    display: none;
  }

  .mobile-menu {
    top: 64px;
  }

  .section {
    padding: 74px 0;
  }

  .hero {
    padding: 44px 0 64px;
  }

  .hero-grid {
    gap: 34px;
  }

  .hero-title {
    font-size: 43px;
    line-height: 1.02;
  }

  .hero-subtitle {
    font-size: 20px;
  }

  .hero-identity,
  .hero-proof {
    font-size: 17px;
  }

  .hero-actions {
    align-items: stretch;
  }

  .button {
    width: 100%;
    min-height: 52px;
  }

  .hero-tags span {
    font-size: 12px;
  }

  .portrait-panel {
    min-height: 430px;
  }

  .statement {
    font-size: 44px;
  }

  .intro-text,
  .method-copy p,
  .large-text,
  .personal-copy p,
  .contact-text p {
    font-size: 19px;
  }

  .intro-text p:last-child {
    font-size: 23px;
  }

  .section-title,
  .method-copy h2,
  .personal-copy h2 {
    font-size: 37px;
    line-height: 1.08;
  }

  .decision-title,
  .better-title,
  .contact-inner h2 {
    font-size: 43px;
    line-height: 1.06;
  }

  .decision-lead,
  .focus-line,
  .better-final {
    font-size: 26px;
  }

  .question-row,
  .decision-items li,
  .fit-list li {
    font-size: 20px;
  }

  .editorial-row,
  .work-row,
  .case-result {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .editorial-row p,
  .work-row p {
    grid-column: auto;
  }

  .editorial-row h3,
  .work-row h3,
  .case-result h3,
  .format-column h3 {
    font-size: 24px;
  }

  .metrics-grid,
  .formats-grid {
    grid-template-columns: 1fr;
  }

  .metric {
    min-height: 170px;
    padding: 24px;
  }

  .metric strong {
    font-size: 39px;
  }

  .format-column,
  .format-column:first-child,
  .format-column:nth-child(3) {
    min-height: 0;
    border-right: 1px solid var(--line);
    border-left: 1px solid var(--line);
    padding: 24px;
  }

  .personal-image {
    min-height: 430px;
  }

  .contact-section {
    min-height: 680px;
    padding: 82px 0;
  }

  .contact-links {
    display: grid;
    gap: 12px;
  }

  .footer-grid {
    grid-template-columns: 1fr;
    gap: 22px;
  }
}

@media (max-width: 390px) {
  .container,
  .header-inner,
  .mobile-menu a {
    width: min(100% - 36px, var(--container));
  }

  .hero-title {
    font-size: 39px;
  }

  .section-title,
  .method-copy h2,
  .personal-copy h2 {
    font-size: 34px;
  }

  .decision-title,
  .better-title,
  .contact-inner h2 {
    font-size: 39px;
  }

  .portrait-panel,
  .personal-image {
    min-height: 390px;
  }
}